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Using a Professional SEO Company for your local seo services.
SEO or search engine marketing requires a lot of research to find the right company for the job. There are so many web design firms out there claiming to be a Professional SEO Company for your local seo services it really is very difficult to find the right company that will suit your needs and budget. When trying to decide what SEO firm to use one of the most important things you need to ask is, can they really do the job. All too many fail in achieving a good search engine position for your website simply because they lack the skills and knowledge that is required to do this. There are so many web design firms who have just decided to offer SEO as an extra but are really not experts in this filed, they have done a little research into SEO and read a few books on the subject and suddenly they think they are experts. What makes a Professional SEO Company. Well it actually takes years of working with the search engines and growing up with them; these are the people who will achieve those first page search engine listings for you. These SEO experts have spent years changing the way they optimise and market websites to suit the ever changing rules governed by the search engines, they have done their apprenticeship and have the right to be referred to as a Professional SEO Company. One of the important elements of choosing the right SEO company is to request some backup of their claims, will they let you speak to any of their previous customers. Remember, to find someone qualified as a professional seo company you may have to look further afield than your local seo services. Choosing Local SEO Services; If you are a small business with a limited budget why not do a search for local seo services and talk to them about what you want to achieve. It is often a comfort for many that the company looking after your online business is a local firm, someone you can have a sit down meeting with. Try and do a little research into your local SEO companies and see who is offering the services you require and for how much, you have to think about the costs involved and also what you could make in profit with a first page listing. Also ask them to give you an idea of how long it will probably take to get on the first page of Google or Yahoo for example. Learn more about what makes a Professional SEO Company for your Local SEO Services. Article Source: http://EzineArticles.com/5622864
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High-tech web sites with fancy graphics won't make sales. However, many Internet entrepreneurs spend much more time designing a professional looking web site than effective copywriting. A professional looking web site is a very important part of making sales. However, if your sales copy is weak, your web site will be useless.
The art of writing effective sales copy is simply learning how to write persuasive words specifically written for your target audience. You must feel your potential customers' needs and write your copy with passion, excitement and benefit. If you've ever developed a new product, then you know there is a certain time when your emotions are riding high and you're full of excitement and anticipation. This is the best time to write your sales copy. Your excitement will flow through your words. Take this time to sit down and write an outline for your sales message. Creating A Headline The first part of your outline will be your headline. This is the most important part of your entire sales copy. You must write a headline that demands attention and forces your visitors to read on. Most of your visitors will only read your headline. If it doesn't instantly grab their attention, they'll move on and never return. Writing an Introduction Once you've captured your potential customers' attention, you'll now need to direct their attention to your introduction. Keep your introduction brief and to the point. Let them know exactly what you have to offer them. Use Plenty of Subheadings Your next step in creating your outline will be to add subheadings. Subheadings are basically just smaller headlines used to break up your text blocks. They also provide your readers with important highlights of your paragraphs. Use plenty of subheadings throughout your copy, as not all your visitors will read your copy word for word. They'll simply scan it and only read what catches their attention. Remove the Risk You must provide a solid, no risk, money back guarantee. Provide a limited time free trial or download that will completely remove the risk. This will build your potential customers' confidence in you and put their mind at ease. Display your guarantee in bold text and even mention it in your sales message and on your order page. Call for Action Ask for the order and provide an easy ordering process. Continue to reassure your potential customer and lead them to your order page. Use a P.S. When your visitor scans your sales message, chances are, they'll read your headline, subheadlines and your PostScript message. Place your most important benefits within your P.S. message. It will get read. Writing Your Copy Now, you're ready to begin filling in the spaces. When you begin writing your paragraphs, get straight to the point, avoid negativity and hype, and write in small sections. Vary the paragraph sizes and limit each paragraph to four or five lines max. If you feel that your paragraph will be longer than four or five lines, try to use bullets to display important points. In addition, write in an everyday language that everyone can understand. If you are stuck to this area, you can either hire someone to do the work for you or why not use a copywriting software that will make your life so easy. ClickFunnels is a funneling web app that will most of the work for you. The layout of landing pages, tracking codes and more (ClickFunnels Review Here). For Call to actions headlines and scripts, I highly suggest to get also Funnel Scripts. Funnel Script is owned by Clickfunnels and developed by Russell Brunson and prove to be convert scripts for your web copy for your business. Make sure you use plenty of white space. White space is the empty space between your paragraphs and around your text. You don't want to overwhelm your visitors with a solid page of black text. Nothing will make them click away any faster. Pack your sales copy with benefits from your headline straight through to your order form. Make sure you don't confuse features with benefits. Features don't sell... Benefits sell. Your visitor wants to know exactly what your product or service can do for them. Provide Testimonials Testimonials provide another great way to reassure your visitors. Blend your testimonials in with your sales message. Avoid making your visitors have to click to another page to view your testimonials -- chances are, they won't. By blending your testimonials in with your sales message, you can ensure they will be read. Selecting Fonts Avoid using fancy fonts. Fancy fonts make text difficult to read. In addition, your visitor may not have that font on their computer. Select a font that is easy to read and use black text on a light background. Long Copy Vs. Short Copy It is a proven fact that long sales copy out-sells short sales copy. However, some visitors do prefer a short sales letter. You can provide your visitors with both. For those who prefer a short sales letter, provide opportunities to click through to your order page prior to ending your sales letter. Try to keep your sales letter all on one page. Your visitor would much rather scroll through your letter than click through and load another page. With each additional click, you'll lose a percentage of your potential customers. Your words should seamlessly flow together from your headline through to your order page. Keep it simple, to the point, and pack it with all the benefits your product has to offer. The simple, well-designed web sites with killer sales copy make the sales. |
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